Nurcare

About

Nurcare is a counseling and psychotherapy service that takes on a humanistic, strength-based, trauma-informed, anti-oppressive, and anti-racist approach to therapy.

Process

Designed the logo/icon business card using Adobe Illustrator  and Adobe InDesign, respectively.

Logo

For the color scheme and font, I took inspiration from the business name, Nurcare, which is a mashup of the words Noor (meaning light in Arabic), Nurture, and Care. I used a green pastel color to evoke a calm nurturing atmosphere and a yellow accent color for warmth. The typography is in lowercase and rounded to convey comfort and softness. In psychotherapy, it's important to create a space where clients feel comfortable and safe to share their thoughts and feelings. Having a logo that conveys that was necessary. Finally, the diamond shapes on the letter "u" were drawn from the Arabic Alphabet which was a unique touch as most of the clinic's clientele are Arab/Middle Eastern. Coincidentally, the dotted "u" also appears as a smiling face which is warm and inviting.

Icon

To convey a sense of positivity, openness, and welcoming presence, I created the upward-facing open palms design with rays of light behind it. The heart being cradled within the palms was added to show that the clinic was a space where clients were safe and secure.

Left: Primary Logo | Right: Alternate Logo

Business Card

The front of the business card showcases information about the client. Using yellow dots on their name to reaffirm the branding. The heart icon on the right displaying rays of sunshines.

The back of the business card shows the main logo with a tagline of "Rekindle your inner light".

Business card mock up.